medication adherence
The announcement was made at the startup event organised in Helsinki, Finland this week.
The independent investigation suggests that wirelessly observed therapies using Proteus' system could be considered equivalent to in-person medication adherence programs, but much better received by patients taking oral medications.
Medisafe and its partner's joint program enrolled "thousands" of cardiometabolic patients and posted adherence increases greater those of the Medisafe app alone.
The interactive VR experience lets patients see how continued therapy could keep their white blood cells intact to fend off infections.
The round was led by Stanley Black & Decker's investment group, with strong support from Samsung Ventures.
Pharma companies are entering the “drug and digital” era, where they need to provide digital solutions to deliver more value to patients, says veteran healthcare leader and Health Innovation Strategies CEO Naomi Fried.
The startup was also recently awarded funding from EIT Health and Vinnova, the Swedish innovation agency.
The company will expand its partnership with medication adherence technology company AdhereTech.
The collaboration will investigate heart health outcomes and medication adherence among seniors, and is scheduled to begin in 2019.
The hire could signal an interest from Apple in the medication adherence space.