digital health IPO

The startup's approach combines a low-cost digital-imaging device for hospitals with a comprehensive medical-imaging software platform. 

CNBC is reporting that AmWell is looking to go public in September. 

The timing and pricing of the Seattle company's IPO are yet to be determined.

While the tech-enabled primary care provider set the initial pricing of its shares at $14 apiece, prices are climbing in the early hours of its IPO.

The tech-enabled primary care provider is looking to raise around $100 million in the offering, but stock prices are not yet set. It set to be the first major health IPO of 2020.

The company's IPO has started strong, but the connected fitness space and the company's unprofitability raise questions about sustainability.

At the Health 2.0 Annual Fall Conference next week in Santa Clara, I'll sit down with Livongo Executive Chairman Glen Tullman to look back at the company's IPO — and ahead to healthcare's digitally-empowered future.

Despite high net losses, investors are bullish on the company. But others see it as a high-end fitness fad.

The company closed its first day roughly 36% above its initial pricing of $28. 

A trend in health tech companies going public leads to a public conversation on terminology.