Aetna
Harvard Business School professor and economist Gary Loveman discussed how strategies from the world of gaming could help health plans better engage their members with technology.
Also: Heal's house call services come to LA seniors; Babyscripts' partnership with AmeriHealth Caritas DC.
Apple, Aetna execs stress personalization, privacy features in new Attain wellness incentive program
At yesterday's Attain launch in Boston, Aetna and Apple heads broke down how the program will work and stressed transparency in data sharing.
The Attain program will combine members' health record data with activity tracking to offer personalized goals, with rewards that include the Apple Watch itself.
Plus, tips for pitching a startup and deals from Northwell, Brigham and Women's.
Here’s a look at how we got to the cusp of innovative technologies and business models healthcare is facing right now.