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The Internet has not only transformed how consumers gain access to health information, it is also significantly changing how they seek comfort during a health crisis, according to new research from Minneapolis marketing firm, Russell Herder.

Social media can be used to increase enrollment and reduce clinical trial delays, according to a new survey.

"Hospitals are missing their opportunity" to boost patient engagement online, says one expert, who notes that a successful Web project requires a hybrid of marketing expertise and technology.Richard Brown is a Healthcare Solutions consultant for Nashua, N.H.-based Ektron, a Web solutions provider. He shared with Healthcare IT News five ways healthcare organizations can boost online engagement.

Seniors struggling to deal with healthcare concerns while living independently will soon have a new friend to call upon - Angela."Angela" is an interactive telecare platform launched by Independa, a San Diego-based provider of telehealth solutions for home care-based settings and caregivers. Described as "the next Wii or iPad for the golden generation," it's designed to not only provide entertainment and a communications platform for seniors living independently, but also to maintain a vital link to caregivers.