Anthony Brino
Insurance companies who aren't reaching out to members via mobile devices are missing out on considerable traffic. At least according to Google queries.
Eleven emerging companies will pitch mobile-clinical integration platforms, personal genomics and clinical research technologies, among others.
Health organizations may be getting more value from Twitter than Twitter is from them. Despite the regulations and risks, consumer health advertising may be too big an opportunity for Twitter to ignore, now that it's a public company and has to make money.
While innovators and venture capitalists try to create sustainable mHealth business models, advanced mobile apps that do more than just collect data are still waiting to be developed and brought to market.
The Connecticut-based insurer, which has a number of mHealth initiatives focused on member wellness, is looking to push its health content onto smart mobile devices developed by Samsung.
In delivering the eagerly-awaited guidelines, the agency says it will regulate mobile health apps the way it handles medical devices, focusing on the products that pose the greatest risks.
In a Q&A with Contributing Editor Anthony Brino, the director of the ONC's Office of Consumer eHealth talks about consumer engagement, mobile health ... and pregnancy apps
The ONC, FDA and Federal Communications Commission are seeking broad input from the healthcare and information technology industries on how the federal government should regulate health IT and mobile health technology in particular.