online weight loss intervention
The announcement comes the same week the pharma giant ended its collaboration with Hims & Hers to sell Wegovy, alleging the company engages in deceptive marketing and illegally sells copycat drugs.
Americans with a prescription will have access to Novo Nordisk's obesity drug Wegovy through the Hims & Hers platform for $599 monthly.
Two U.S. senators and the Partnership for Safe Medicines sent letters to the FDA, raising concerns that the ad fails to disclose safety and side effect information required in pharmaceutical advertising.
The aim is to provide long-term behavioral change focusing on weight loss and maintenance.
Whole Health Rx will be powered by WellSync, which develops customizable telehealth services for businesses.
The new offerings and content will help members taking GLP-1 medications maximize nutrient intake and access medication tracking, recipes and community forums.