behavior incentives
Harvard Business School professor and economist Gary Loveman discussed how strategies from the world of gaming could help health plans better engage their members with technology.
The new platform gives patients tokens for showing up to appointments, answering surveys and completing other health-related activities.
The investment, which is from an unnamed source, will go toward platform expansion as well as sales and marketing growth.
John Hancock will expand its Vitality offerings so that all members will have access to Vitality Go or Vitality Plus.