Sponsored Post by MobileSmith
When patients return home after a hospital stay, they can be overwhelmed by all the instructions and the information available on the web. Who can they trust most for guidance when it comes to their post-discharge regimen and healthy lifestyle? According to a 2012 Deloitte survey, even on a basic level of mobile adoption, patients already expect to receive health and wellness-related content from their most trusted source – their healthcare provider.
Branded wellness apps for smartphones or tablets, offered by healthcare providers, can become reliable sources of information and efficient tools of patient engagement.
Benefits of Wellness Apps
With a feature-rich wellness app, patients can:
- Take ownership of setting and achieving their wellness goals
- Manage and track their diet and exercise
- Build their customized care team and quickly reach their trusted professionals
- Find wellness resources within their community
- Connect and network with other patients
Launching branded wellness apps can empower hospitals, wellness centers, and other healthcare organizations to:
- Offer a new channel for providing trusted educational information
- Improve patient engagement and reduce communication costs
- Foster a vibrant wellness-minded community around their brand
Success Story: HCHC Healthy Living App
Henry County Health Center (HCHC) built a comprehensive, yet user-friendly HCHC Healthy Living app that reinforced their brand and encouraged healthier living among their patients. Using the MobileSmith platform, the app was built and deployed natively for iPhone and Android without any programming involved at any stage.
The app was such a success that it earned HCHC a Bronze at this year’s Web Health Awards. Most importantly, the app is an instrument of promoting healthy lifestyle and first-rate wellness advice – directly from the patients’ trusted source!
