Apple recently updated its iTunes App Store to include a list of the top 200 highest grossing applications in the entire store. While the App Store does not include a list for the biggest revenue generating apps by category, eight medical, health or fitness iPhone applications are among the top 200 highest grossing apps overall.
The only way to rank apps in the past was by popularity, which seems to rank by number of downloads within a certain period of time. Since some apps costs much more than others, the strategies that go along with service pricing do not factor into an application's success, if you go by that metric. Ranking apps by the revenue generation, however, does.
You will note that the eight apps listed below range in price from $1.99 to $299.99. Cheaper apps need to appeal to a mass audience to make it into the top grossing apps rankings, however, extremely expensive apps can also make the cut if their content is worth their pricetag. Take a look through this list to determine where your wireless health service's price tag should fall -- or flip through them just to see which health, medical and fitness application developers are raking it in.
22. iFitness $1.99
Coming in at number 22 out of 200 on the highest grossing iPhone application list is iFitness, which is consistently ranked as one of the most popular iPhone Health & Fitness apps, too. No wonder: It's download pricetag is only $1.99 so it must have sold a lot of apps to make it this high up on the list. The app currently generates more revenue than any other health, fitness or medical app in the AppStore.
From the company: iFitness is our solution for expensive personal trainers at your local gym. Performing an exercise incorrectly is harmful to your body, and repeating the same few exercises you know will never push you forward — that is why iFitness is so handy.
iFitness offers:
+ over 110 fully illustrated exercises with accompanying text
+ favorites option to create your own custom routine
+ preset routines that our experts have made for reaching different goals
+ exercises organized by the muscles they target
74. Tap & Track Calorie $2.99
Much like iFitness, Tap & Track Calorie App must have sold a lot of apps to make to number 74 on the list of Apple's 200 highest grossing iPhone apps. This application's pricetag of $2.99 is slightly higher than iFitness' price of $1.99.
From the company: If you want to lose weight you can choose between four different Diet Plans. This application will calculate your Basal Metabolic Rate (BMR) to find your Daily Calorie Needs based on your height, weight, gender and age.
Calculation is also done using the famous Harris-Benedict Equation considering your job type. Tap & Track is designed to be very easy and pleasant to use. It doesn’t require you to spend a lot of time finding food items. If you wish to have more detail control on what you eat, there is an easy way to enter or edit any food values, or create your custom food lists very precisely. There is also build-in USDA database containing over 7000 food items that can be searched and used within app. Any item from USDA database can be saved to common food list for easier access the same item later.
100. RunKeeper Pro $9.99
RunKeeper Pro made the list at number 100 out of 200 highest grossing apps in the App Store. The app costs $9.99, which is getting into the higher priced applications for the smartphone.
From the company: Using the iPhone's GPS capabilities, you can track your fitness activities, including distance, time, speed, pace, calories burned, elevation, and path traveled on a map. Store all of your activities on your personal web dashboard at www.runkeeper.com, where you can keep track of all of your historical activities and monitor your progress. Make your activities public, and you can broadcast your success to the world. With auto-sharing features, your results can be sent to Twitter and Facebook as soon as you finish your activity!
107. Calorie Tracker by LIVESTRONG $2.99
At number 107 we are starting to hit some of our bigger brand apps: Livestrong's Calorie Tracker, which costs $2.99.
From the company: The LIVESTRONG.COM Calorie Tracker application is the companion tool to The Daily Plate service, available for $2.99 at the iPhone App Store. The Daily Plate at LIVESTRONG.COM helps you determine a daily calorie target based on your weight and weight goal. Then you can search the extensive database of more than 525,000 foods for nutritional information including fat, sugar, carbohydrates, cholesterol and more. You can also search 2,000 fitness items and calculate how many calories you can burn with those activities. With a simple tap, you can track how many calories you can consume, burn and net on a daily basis.
118. Netter's Anatomy $39.99
Netter's Anatomy, which sells for $39.99 is the next highest grossing medical app on the top 200 list: It comes in at number 118. Clearly aimed at the medical student, Netter's app consists of colorful flashcards that help students or practicing physicians remember their anatomy. Classic.
From the company: Using outstanding anatomical illustrations from Netter's hugely popular Atlas of Human Anatomy (4th Edition), Netter's Anatomy allows you to carry the bestselling reference for human anatomy on your iPhone or iPod touch. Navigate through images with the flick of a finger, pinch to zoom, and tap to test your knowledge of muscles, bones, vessels, viscera and the joints. Use study mode to explore images at your own pace and quiz mode to test yourself on what you know. The concise text reviews areas of origin, insertion, action, innervation, and anatomical relevance. The notes also include clinical correlations, where appropriate. A regional organization parallels Netter's atlas as well as most of today's anatomy courses.
144. Police Scanner $2.99
Bit of a head scratcher as to why Police Scanner considers itself to be a medical app, but the company claims one of its core user groups is "on call" emergency medical workers even though it also call the app "fun." Regardless, at $2.99 a pop, Police Scanner has sold downloads to land it at number 144 out of 200 top highest grossing iPhone apps.
From the company: Police Scanner for iPhone is a fun and useful tool for locating and listening to police dispatch frequencies throughout the country. Over 500 EMS operations stream their dispatch communications on the Internet. Police Scanner for iPhone connects to these streams and allows listeners to stay informed.
156. LexiComplete $299.99
This is certainly one of the most expensive iPhone apps in the entire store, however, LexiComplete sells enough to make it number 156 out of 200 of the highest grossing iPhone apps over all. Does that mean the price is right at $299.99?
From the company: Lexi-COMPLETE, our premier software package, provides access to Lexi-Comp exclusive databases, and complementary licensed content! All installed databases link seamlessly, saving valuable time and improving workflow efficiency.
199. Men's Health Workouts $1.99
It's probably easy to get the word out when you have a magazine branded iPhone app: Men's Health Workouts generates enough revenue for its $1.99 app that it squeezed into the top 200 highest grossing iPhone apps at number 199.
From the company: Men’s Health Workouts features 18 exclusive workouts and over 125 exercises from the world’s top strength coaches, athletes, and fitness experts. The app provides step-by-step instructions, photos, advanced logging functions, and a circuit training interface. The app is OS 3.0 compatible and offers the In App Purchase function allowing users to buy additional workouts from within the app itself. Expansion packs available at launch include “The Ultimate Abs Pack,” “Build a Beach Ready Body,” “Huge Arms in a Hurry,” and “The Ultimate Golf Workout.”
Interested in reading about more health, medical or fitness apps? Check out these related articles:
The Real Top BlackBerry Medical Apps
The Real Top Ten iPhone Medical Apps (first edition)
The Real top Ten iPhone Medical Apps (second edition)
The Sorry State of Palm Pre Medical Apps
